What to Wear for your Headshot Photography Session

Headshots, Personal Branding, Styling

What to Wear for your Headshot Photography Session

In my post on the difference between headshots and personal branding, I talked about the importance of making a plan and being really clear on what you want, both in terms of style and what you want your images to achieve for you and your business.

Now I’ll cover a few things to consider as you prepare for your shoot, including the all-important question of what to wear. Deciding what to wear for your headshot photoshoot can be difficult and how we describe clothing can often be ambiguous.  I mean, what exactly is smart-casual??! Here are a few practical tips to help you decide what to wear for your headshot or personal branding session.

What should I wear for my headshot photoshoot?

1.  Wear clothes that are comfortable, smart, well-fitting and make you feel confident. Bring a few different items to your shoot and I can help you choose the best options. If what you already have in your wardrobe doesn’t inspire you, consider purchasing something new or hiring an outfit. Check that your clothes fit you properly well in advance of your session – this is very important!

2.  Select clothes that reflect you and your brand. What will your customers or tribe identify with?  Is your brand more corporate and polished or is it more organic and relaxed? Do you have brand colours that you want to incorporate?

3. Are you going to add things to your images such as text or colour?  If so, try to visualise what your end result will look like so you can dress accordingly.

4.  Choose block colours and avoid busy prints or logos. This will keep the focus on you rather than on your clothes.

5.  Avoid black or white clothes or keep them to a minimum as they can lose detail. If you want some black and white images, consider clothing that has variations in both tone (light to dark) and texture. If you like to wear black, try charcoal or navy – these are good options if you have warmer tones in your skin and hair.

6.  Remember that bright colours can draw the attention away from your face, so perhaps choose something more muted that compliments the tones of your hair, eyes and skin.

How should I prepare for my headshot photography session?

1.  Hair and make-up is not included in the session fee but do take time to consider this so that you are looking your very best. If you’re happy doing your own make up that’s fine – or I can book a trusted hair and make up stylist for you.

2. Guys – ensure that facial hair is neatly trimmed and maintained.

3.  Drink plenty of water and ensure that you are well rested for your shoot.

4. Ensure all clothes are clean and pressed and bring them to your shoot on hangers. This is especially important for collared shirts and suits as the camera will pick up a lot of detail.

5. Please travel in separate clothes so that the outfits you want to be photographed in don’t get creased.

Personal branding image of a woman wearing a red trouser suit against a gold background.  The woman is sitting on a stool and laughing.

If you need help deciding if you need headshots or personal branding to take your business forward, read my blog post here. You can see more examples of work on my headshot and personal branding page.  I hope these practical tips are helpful as you prepare for your next headshot and personal branding session.  If you’d like me to create some professional headshots or personal branding images for you, please get in touch.  I promise to help you feel relaxed and it will be much easier than you might think!  And if you’re still on the fence, take a look at some kind words from my lovely clients about what it’s like to work with me.



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